Generating traffic is not an easy task. You have to compete against a great number of sites to generate a lot of traffic. If done successfully this could open a world of possibilities. One of the benefits is monetizing this traffic.
To get to the core of it, the more traffic you generate the more you are considered desirable, in the sense of good and reliable traffic is easily converted to cash. Basically, traffic equals profit. Advertising is the name of the game. With good advertising program you can use your traffic flow to your advantage.
When you have good traffic, you have a lot of potential customers who are willing to put money into your pocket. These is also traffic that can be redirected to sponsored links who are willing to pay you for the traffic you have generated.
This model is called “pay-per-click.” With every click a visitor of your site makes on an advertised link you will be paid. The more traffic you generate and the more clicks that are generated spell more revenue.
Affiliate Programs
Another method of monetizing your traffic is affiliate programs. You can partner with other proven sites and online businesses to monetize your traffic by receiving a percentage of sales generated by the traffic coming from your site.
The basic idea is, traffic generated from your site will go to another site that can offer a product that you do not carry. Software keeps track of and records transactions that were made possible because of each referral link.
When purchases are made by customers referred by your site, you get a percentage of that sale. Affiliate programs give you the benefit of monetizing your traffic without the actual need of carrying or promoting a certain product.
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